Chapter 11The Future of Web Marketing

I never think of the future—it comes soon enough.

—Albert Einstein

People often ask me to predict the next big online thing. I try to stay connected to online journals, study blogs, and read technology magazines to get an assessment of where things might head online. If you make a habit of reading technology news sites like TechCrunch and Mashable, you’ll be just about as educated as the so-called social media experts.

Most advancement online is predictable if you become deeply involved in getting to know this space. For example, you can probably predict several features of the next iPhone if you currently own one. However, every once in a while a social network or technology will come out of nowhere and ...

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