Chapter 12Staying Ahead of the Curve

You can observe a lot just by watching.

—Yogi Berra, former baseball player and manager

Many clients I work with seem amazed by how much knowledge I have about online marketing and social media. My employees and friends even believe I have some sort of crystal ball that helps me predict online trends. The truth is that I like to read. I’m passionate about the industry I work in, so my thirst for information is never ending.

Maneuverability: Don’t Build on Rented Land

Remember Friendster? How about MySpace? Now that Facebook controls about 80 percent of the World Wide Web, we have quickly forgotten about the social networks that came before it.

Friendster, launched in 2002, was one of the first social networking ...

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