Strategy
A Primer
Key Topics Covered in This Chapter
•How strategy can confer competitive advantage
•A five-step process for formulating strategy and aligning activities with it
•Why strategic thinking must be ongoing
MANAGERS are obliged to direct people to do the right things, and to do things right. Doing the right things requires that managers develop strategies. Doing things right is the business of operational effectiveness. The two are bound together in the sense that few organizations succeed with a deficiency in either.
This chapter is concerned with “doing the right things”— which is defined by strategy. If you are a beginning ...
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