CHAPTER 6

Metric for Growth Versus Framework for Longevity

Business Ethics or Ethics in Business

With man at the fulcrum, business is no doubt an institutionalized version of individual or group of individuals. Nevertheless, business ethics, as a term is often used by businesses, seems to sanction a set of economic and commercial activities to pass off as ethical, even though from the collective human perspective, they may not. The legitimate test of ethics in business, however, lies in the capacity of a business decision or activity to include in it the element of human flourish in a sustainable and righteous way in the widest possible collective and ubiquitous sense. The presumptuous corporate mission assertion must be questioned from the viewpoint ...

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