Chapter 3
Understanding Inputs, Competencies and Resources
The third component of the contextual analysis requires looking inside the organization in order to make a critical appraisal of its competencies and key resources. Compared to the external analysis discussed in the previous chapter, this internal part of the strategic analysis is relatively new and many organizations are struggling with the identification of their competencies and resources that enable them to perform well. In particular, many public service and not-for-profit organizations seem to have difficulties with the identification of their intangible enablers. There is immense confusion among managers about what intangibles are and how to classify them, as well as the difference ...
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