Chapter 7

Creating Key Performance Questions

The French philosopher Voltaire once advised to ‘judge of a man by his questions rather than by his answers’ and Albert Einstein maintained that all he ever did was asked simple questions. If that was good enough for Einstein to turn the study of physics on its head, then it should certainly be good enough for those of us who want to bring some fresh thinking to the subject of strategic performance management. Questions addressed in this chapter include:

•  What are key performance questions (KPQs)?

•  Why are KPQs important for performance management?

•  How can we use KPQs to design better performance indicators (PIs)?

•  How can KPQs help us to interpret performance information?

•  How do we design ...

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