CHAPTER FOURTargeting Results: Clarifying Goals and Objectives

What are goals, objectives, service standards, and targets? How should agency or program goals and objectives be stated in order to facilitate results-oriented management and performance measurement? How are goals and objectives related to performance indicators? This chapter discusses the kinds of goals and objectives used in public and nonprofit organizations; it also explores how performance measures are often derived from statements of goals and objectives and how sometimes the measures themselves are used to further specify goals statements.

Mission, Goals, and Objectives

Usually the most meaningful performance measures are derived from the mission, goals, objectives, and, sometimes, ...

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