Chapter 1 The First Principle: Do The Right Thing
Cyanide in Tylenol, Wells Fargo Banking Scandal, and Snow Brand Milk Poisoning
✶Dept. of Defense. (n.d.). Crises Communication Strategies. Case Study: The Johnson & Johnson Tylenol Crisis. DoD Joint Course in Communication, University of Oklahoma. Department of Defense, USA. Accessed on April 4, 2023, from https://www.ou.edu/deptcomm/dodjcc/groups/02C2/Johnson%20&%20Johnson.htm
“How do we protect the people?”—James E. Burke, CEO Johnson & Johnson✶
Circa 1982. USA.
The year 1982 was a landmark one for our planet on several fronts. Argentina and UK got into a war over the Falkland Islands, the United States was hit by a major recession, the first CD player was sold in Japan, Steven Spielberg’s ...
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