Managing Brand YOU: Seven Steps to Creating Your Most Successful Self

Table of contents

1. CONTENTS
2. ACKNOWLEDGMENTS (1/2)
3. ACKNOWLEDGMENTS (2/2)
4. INTRODUCTION: What Branding Can Do for You (1/7)
5. INTRODUCTION: What Branding Can Do for You (2/7)
6. INTRODUCTION: What Branding Can Do for You (3/7)
7. INTRODUCTION: What Branding Can Do for You (4/7)
8. INTRODUCTION: What Branding Can Do for You (5/7)
9. INTRODUCTION: What Branding Can Do for You (6/7)
10. INTRODUCTION: What Branding Can Do for You (7/7)
11. CHAPTER 1: Who Am I and How Did I Get Here?: STEP ONE: Do the Brand YOU Audit (1/5)
12. CHAPTER 1: Who Am I and How Did I Get Here?: STEP ONE: Do the Brand YOU Audit (2/5)
13. CHAPTER 1: Who Am I and How Did I Get Here?: STEP ONE: Do the Brand YOU Audit (3/5)
14. CHAPTER 1: Who Am I and How Did I Get Here?: STEP ONE: Do the Brand YOU Audit (4/5)
15. CHAPTER 1: Who Am I and How Did I Get Here?: STEP ONE: Do the Brand YOU Audit (5/5)
16. CHAPTER 2: What Do I Stand for Today?: STEP TWO: Assess Your Brand YOU Image (1/4)
17. CHAPTER 2: What Do I Stand for Today?: STEP TWO: Assess Your Brand YOU Image (2/4)
18. CHAPTER 2: What Do I Stand for Today?: STEP TWO: Assess Your Brand YOU Image (3/4)
19. CHAPTER 2: What Do I Stand for Today?: STEP TWO: Assess Your Brand YOU Image (4/4)
20. CHAPTER 3: What Do I Want to Stand For?: STEP THREE: Determine Your Brand YOU Identity and Essence (1/7)
21. CHAPTER 3: What Do I Want to Stand For?: STEP THREE: Determine Your Brand YOU Identity and Essence (2/7)
22. CHAPTER 3: What Do I Want to Stand For?: STEP THREE: Determine Your Brand YOU Identity and Essence (3/7)
23. CHAPTER 3: What Do I Want to Stand For?: STEP THREE: Determine Your Brand YOU Identity and Essence (4/7)
24. CHAPTER 3: What Do I Want to Stand For?: STEP THREE: Determine Your Brand YOU Identity and Essence (5/7)
25. CHAPTER 3: What Do I Want to Stand For?: STEP THREE: Determine Your Brand YOU Identity and Essence (6/7)
26. CHAPTER 3: What Do I Want to Stand For?: STEP THREE: Determine Your Brand YOU Identity and Essence (7/7)
27. CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU (1/9)
28. CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU (2/9)
29. CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU (3/9)
30. CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU (4/9)
31. CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU (5/9)
32. CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU (6/9)
33. CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU (7/9)
34. CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU (8/9)
35. CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU (9/9)
36. CHAPTER 5: If It’s to Be, It’s Up to Me!: STEP FIVE: Set Your Brand YOU Goals (1/5)
37. CHAPTER 5: If It’s to Be, It’s Up to Me!: STEP FIVE: Set Your Brand YOU Goals (2/5)
38. CHAPTER 5: If It’s to Be, It’s Up to Me!: STEP FIVE: Set Your Brand YOU Goals (3/5)
39. CHAPTER 5: If It’s to Be, It’s Up to Me!: STEP FIVE: Set Your Brand YOU Goals (4/5)
40. CHAPTER 5: If It’s to Be, It’s Up to Me!: STEP FIVE: Set Your Brand YOU Goals (5/5)
41. CHAPTER 6: I Can Build My Own Personal Roadmap on My Own Terms: STEP SIX: Establish Your Brand YOU Strategies (1/4)
42. CHAPTER 6: I Can Build My Own Personal Roadmap on My Own Terms: STEP SIX: Establish Your Brand YOU Strategies (2/4)
43. CHAPTER 6: I Can Build My Own Personal Roadmap on My Own Terms: STEP SIX: Establish Your Brand YOU Strategies (3/4)
44. CHAPTER 6: I Can Build My Own Personal Roadmap on My Own Terms: STEP SIX: Establish Your Brand YOU Strategies (4/4)
45. CHAPTER 7: I Am Ready to Commit to My Action Plan: STEP SEVEN: Implement, Monitor, and Adjust Your New Brand YOU (1/4)
46. CHAPTER 7: I Am Ready to Commit to My Action Plan: STEP SEVEN: Implement, Monitor, and Adjust Your New Brand YOU (2/4)
47. CHAPTER 7: I Am Ready to Commit to My Action Plan: STEP SEVEN: Implement, Monitor, and Adjust Your New Brand YOU (3/4)
48. CHAPTER 7: I Am Ready to Commit to My Action Plan: STEP SEVEN: Implement, Monitor, and Adjust Your New Brand YOU (4/4)
49. COMMENCEMENT
50. GLOSSARY OF BRANDING TERMS (1/2)
51. GLOSSARY OF BRANDING TERMS (2/2)
52. INDEX
    1. A
    2. B
    3. C
    4. D
    5. E
    6. F
    7. G
    8. H
    9. I
    10. J
    11. K
    12. L
    13. M
    14. N
    15. O
    16. P
    17. Q
    18. R
    19. S
    20. T
    21. U
    22. V
    23. W
    24. Y
53. ABOUT THE AUTHORS