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Managing Brand YOU: Seven Steps to Creating Your Most Successful Self

Book Description

The ultimate guide that will help readers define themselves, achieve their goals, and make the right kind of lasting impression.

Table of Contents

  1. CONTENTS
  2. ACKNOWLEDGMENTS (1/2)
  3. ACKNOWLEDGMENTS (2/2)
  4. INTRODUCTION: What Branding Can Do for You (1/7)
  5. INTRODUCTION: What Branding Can Do for You (2/7)
  6. INTRODUCTION: What Branding Can Do for You (3/7)
  7. INTRODUCTION: What Branding Can Do for You (4/7)
  8. INTRODUCTION: What Branding Can Do for You (5/7)
  9. INTRODUCTION: What Branding Can Do for You (6/7)
  10. INTRODUCTION: What Branding Can Do for You (7/7)
  11. CHAPTER 1: Who Am I and How Did I Get Here?: STEP ONE: Do the Brand YOU Audit (1/5)
  12. CHAPTER 1: Who Am I and How Did I Get Here?: STEP ONE: Do the Brand YOU Audit (2/5)
  13. CHAPTER 1: Who Am I and How Did I Get Here?: STEP ONE: Do the Brand YOU Audit (3/5)
  14. CHAPTER 1: Who Am I and How Did I Get Here?: STEP ONE: Do the Brand YOU Audit (4/5)
  15. CHAPTER 1: Who Am I and How Did I Get Here?: STEP ONE: Do the Brand YOU Audit (5/5)
  16. CHAPTER 2: What Do I Stand for Today?: STEP TWO: Assess Your Brand YOU Image (1/4)
  17. CHAPTER 2: What Do I Stand for Today?: STEP TWO: Assess Your Brand YOU Image (2/4)
  18. CHAPTER 2: What Do I Stand for Today?: STEP TWO: Assess Your Brand YOU Image (3/4)
  19. CHAPTER 2: What Do I Stand for Today?: STEP TWO: Assess Your Brand YOU Image (4/4)
  20. CHAPTER 3: What Do I Want to Stand For?: STEP THREE: Determine Your Brand YOU Identity and Essence (1/7)
  21. CHAPTER 3: What Do I Want to Stand For?: STEP THREE: Determine Your Brand YOU Identity and Essence (2/7)
  22. CHAPTER 3: What Do I Want to Stand For?: STEP THREE: Determine Your Brand YOU Identity and Essence (3/7)
  23. CHAPTER 3: What Do I Want to Stand For?: STEP THREE: Determine Your Brand YOU Identity and Essence (4/7)
  24. CHAPTER 3: What Do I Want to Stand For?: STEP THREE: Determine Your Brand YOU Identity and Essence (5/7)
  25. CHAPTER 3: What Do I Want to Stand For?: STEP THREE: Determine Your Brand YOU Identity and Essence (6/7)
  26. CHAPTER 3: What Do I Want to Stand For?: STEP THREE: Determine Your Brand YOU Identity and Essence (7/7)
  27. CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU (1/9)
  28. CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU (2/9)
  29. CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU (3/9)
  30. CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU (4/9)
  31. CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU (5/9)
  32. CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU (6/9)
  33. CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU (7/9)
  34. CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU (8/9)
  35. CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU (9/9)
  36. CHAPTER 5: If It’s to Be, It’s Up to Me!: STEP FIVE: Set Your Brand YOU Goals (1/5)
  37. CHAPTER 5: If It’s to Be, It’s Up to Me!: STEP FIVE: Set Your Brand YOU Goals (2/5)
  38. CHAPTER 5: If It’s to Be, It’s Up to Me!: STEP FIVE: Set Your Brand YOU Goals (3/5)
  39. CHAPTER 5: If It’s to Be, It’s Up to Me!: STEP FIVE: Set Your Brand YOU Goals (4/5)
  40. CHAPTER 5: If It’s to Be, It’s Up to Me!: STEP FIVE: Set Your Brand YOU Goals (5/5)
  41. CHAPTER 6: I Can Build My Own Personal Roadmap on My Own Terms: STEP SIX: Establish Your Brand YOU Strategies (1/4)
  42. CHAPTER 6: I Can Build My Own Personal Roadmap on My Own Terms: STEP SIX: Establish Your Brand YOU Strategies (2/4)
  43. CHAPTER 6: I Can Build My Own Personal Roadmap on My Own Terms: STEP SIX: Establish Your Brand YOU Strategies (3/4)
  44. CHAPTER 6: I Can Build My Own Personal Roadmap on My Own Terms: STEP SIX: Establish Your Brand YOU Strategies (4/4)
  45. CHAPTER 7: I Am Ready to Commit to My Action Plan: STEP SEVEN: Implement, Monitor, and Adjust Your New Brand YOU (1/4)
  46. CHAPTER 7: I Am Ready to Commit to My Action Plan: STEP SEVEN: Implement, Monitor, and Adjust Your New Brand YOU (2/4)
  47. CHAPTER 7: I Am Ready to Commit to My Action Plan: STEP SEVEN: Implement, Monitor, and Adjust Your New Brand YOU (3/4)
  48. CHAPTER 7: I Am Ready to Commit to My Action Plan: STEP SEVEN: Implement, Monitor, and Adjust Your New Brand YOU (4/4)
  49. COMMENCEMENT
  50. GLOSSARY OF BRANDING TERMS (1/2)
  51. GLOSSARY OF BRANDING TERMS (2/2)
  52. INDEX
    1. A
    2. B
    3. C
    4. D
    5. E
    6. F
    7. G
    8. H
    9. I
    10. J
    11. K
    12. L
    13. M
    14. N
    15. O
    16. P
    17. Q
    18. R
    19. S
    20. T
    21. U
    22. V
    23. W
    24. Y
  53. ABOUT THE AUTHORS