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Managing Brand YOU: Seven Steps to Creating Your Most Successful Self by Ira Blumenthal, Jerry S. Wilson

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Managing
Brand
YOU
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7
Managing
Brand
YOU
SEVEN STEPS TO CREATING
YOUR MOST SUCCESSFUL SELF
JERRY S. WILSON
and
IRA BLUMENTHAL
American Management Association
New York • Atlanta • Brussels • Chicago • Mexico City • San Francisco
Shanghai • Tokyo • Toronto • Washington, D.C.
This publication is designed to provide accurate and authoritative
information in regard to the subject matter covered. It is sold with the
understanding that the publisher is not engaged in rendering legal,
accounting, or other professional service. If legal advice or other expert
assistance is required, the services of a competent professional person
should be sought.
Library of Congress Cataloging-in-Publication Data
Wilson, Jerry S.
Managing brand you : seven steps to creating your most successful self /
Jerry S. Wilson and Ira Blumenthal.
p. cm.
Includes bibliographical references and index.
ISBN-13: 978-0-8144-1068-4
ISBN-10: 0-8144-1068-5
1. Success. 2. Branding (Marketing) I. Blumenthal, Ira. II. Title.
BF637.S8W526 2008
650.1—dc22
2007051366
© 2008 Jerry S. Wilson and Ira Blumenthal.
All rights reserved.
Printed in the United States of America.
This publication may not be reproduced, stored in a retrieval system,
or transmitted in whole or in part, in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise, without the prior written
permission of AMACOM, a division of American Management Association,
1601 Broadway, New York, NY 10019.
Printing number
10987654321
Special discounts on bulk quantities of AMACOM books are
available to corporations, professional associations, and other
organizations. For details, contact Special Sales Department,
AMACOM, a division of American Management Association,
1601 Broadway, New York, NY 10019.
Tel.: 212-903-8316. Fax: 212-903-8083.
Website: www.amacombooks.org/go/specialsales

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