July 2008
Beginner
256 pages
5h 15m
English
book
Managing Brand YOU: Seven Steps to Creating Your Most Successful Self
by Jerry S. Wilson, Ira Blumenthal
Content preview from Managing Brand YOU: Seven Steps to Creating Your Most Successful Self
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Introduction: What Branding Can Do for You
suming public will understand their core propositions. Brands
can’t be left to chance; careful planning and positioning are vital
to a brand’s success. Indeed, when a brand is represented in a man-
ner that is either inconsistent or confusing, the buying public will
draw its own assumptions that may or may not be accurate.
For example, you wouldn’t want to wake up Tuesday morning
and find that your favorite Starbucks has suddenly added a conven-
ience-store hot dog grill next to the muffins and scones, promoting
three hot dogs for $1.39. That would be a shock. That would be a
surprise. That would be bizarre, especially ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.