Managing Brand YOU
down these phrases into speciﬁc priorities. To organize your prior-
ities, you need to concentrate on setting your goals. As is said, “In
the absence of clearly deﬁned goals, we become strangely loyal to
performing daily acts of trivia.” Don’t let that happen to you!
It is amazing how many people have well-deﬁned objectives for
their careers, yet few goals for their personal lives. That situation
captures the dramatic difference between earning a living and
earning a life. Consider that most businesses have plans that in-
clude goals they hope to reach, and sometimes even recognition of
the potential barriers to achieving those goals. So why do many
people avoid setting goals for the most important business of
their lives—their personal and inner beings?
Are you one of these people? Imagine that it is early morning
and you have just arisen after a good night’s sleep. Without being
conscious of it you will set goals for the day. For example, let’s say
you need to be at work by 8:30
A.M. and the drive is about 25 min-
utes; you will need to leave no later than 7:50 to allow a cushion
for trafﬁc delays. You will mentally select a driving route that is re-
liable and predictable. Once you arrive at your job, you will likely
organize your day to ensure you complete your daily assignments.
Then, after lunch, you will begin to think about your evening ac-
tivities—dinner plans as well as chores and the like. Setting goals is
a simple, almost automatic process we all go through every day.
Now, think what you would accomplish if you were to formalize
your goal-setting to be more thoughtful and more analytical. Oh,
the places you could go (and lengths to which you would grow).
Setting personal goals is the difference between a vivid dream and