Managing Brand YOU: Seven Steps to Creating Your Most Successful Self

COMMENCEMENT

“Action is the foundational key to all success.”

—PABLO PICASSO

CONGRATULATIONS! CONGRATULATIONS on your

dedication, perseverance, and belief in yourself. Through your

personal commitment to the 7 Steps to Creating Your Most Suc-

cessful Self, you are now in control of the development of your

personal brand. Regardless of what life throws your way, you can

reinvent, restage, and reposition yourself, yet remain true to your

core principles. By applying the techniques successfully pursued by

businesses, you’ve built a new brand identity that inspires brand

loyalty. Your role models have been high-profile individuals, leading

corporations, and a few fictional characters such as Roger and Julie.

You’ve received their ideas, tips, guidelines, methods, and, we hope,

inspiration.

Remember, though, that your new Brand YOU is a work in

progress; just because you have a plan and the plan seems to be

working, don’t take your eye off the ball. The one constant in life

is change. You’ll constantly be confronting new situations that de-

mand decisions on your part. Questions will arise, such as, “How

will I position myself in this world of mixed messages and frantic

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timelines?” and “How do I stand out in a crowd, and remain true to

myself?” The Brand YOU process is repeatable, continuous, and

worthy of revisiting when things dramatically change in your life—

or when you’re ready to dramatically change your life again. You

should constantly monitor your brand’s health. After all, unpoliced

brands lose their value. Focus on continuous improvement, and

plan your life to work your plan.

This process was not intended to provide a quickie makeover.

The book was born of some great branding best practices in the

business world and was crafted to serve individuals with the belief

that people are as much brands as are corporations, products, and

services. It is our hope that you will find in these pages the help you

are seeking in making changes in your life.

You should be proud of your dedication to personal improve-

ment. In the spirit of Managing Brand YOU, we wish you well on your

personal journey. Should you wish to tell us of your experience, we

can be contacted at www.managingbrandyou.com.

Commencement

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