Staying Competitive through Change
Key Topics Covered in This Chapter
PREVIOUS chapters have treated change and change management as a onetime event. The company, having done its thing for many years, suddenly throws the cards in the air, everyone gets involved in reform and improvement, and then it’s over.We call this “discontinuous change”—a single, abrupt shift from the past. The momentum of the organization is shifted, hopefully to a higher level of performance or in a more promising direction.
But the benefits of ...