Session A

The importance ofcreativity andinnovation

    1  Introduction

‘As the births of all living creatures are, at first, misshapen, so are all innovations.’

Francis Bacon (1625)

The arts are all about creativity. We expect artists, sculptors, musicians, writers and performers to see things in new ways, to present new sounds, images and ideas. We look to businesses at the leading edge of their industry, in communications and information technology-based sectors particularly, to develop innovative products and services.

But what about the rest of us, people who aren't creative artists, who work in more everyday organizations, what has creativity and innovation to do with us? This workbook is all about the nature and role of creativity ...

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