Managing Creativity and Innovation in the Workplace, 5th Edition

Session C

Encouraging innovation

•

    1  Introduction

In this session we will look at how you can turn creative ideas into innovative processes, products and services. Before we do so, here are some examples of the kind of thinking that stifles innovation and creativity:

  ‘This “telephone” has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.’ Western Union internal memo, 1876

  ‘Who ... wants to hear actors talk?’ H. M. Warner, Warner Brothers, 1927

  ‘We don't like their ...