O'Reilly logo

Managing Creativity and Innovation in the Workplace, 5th Edition by Institute of Leadership & Institute of Leadership & Management

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Session C

Encouraging innovation

    1  Introduction

In this session we will look at how you can turn creative ideas into innovative processes, products and services. Before we do so, here are some examples of the kind of thinking that stifles innovation and creativity:

images  ‘This “telephone” has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.’ Western Union internal memo, 1876

images  ‘Who ... wants to hear actors talk?’ H. M. Warner, Warner Brothers, 1927

  ‘We don't like their ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required