June 2003
Intermediate to advanced
192 pages
3h 44m
English
Content preview from Managing Creativity and Innovation
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8
What Leaders Must Do
Making a Difference
Key Topics Covered in This Chapter
- Developing a culture that nurtures creativity and innovation
- Establishing the strategic direction within which innovation should take place
- Being involved with innovation
- Being open but skeptical
- Improving the idea-to-commercialization process
- Applying portfolio thinking
- Putting the right people in charge
- Creating an ambidextrous organization
JUST ABOUT EVERYTHING that gets done in a sizable company with respect to idea generation and development is accomplished by middle-level managers and people below them on the organizational chart. But the senior leadership also has a role to play—in shaping the culture, giving direction, allocating resources, and creating balance ...
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