Glossary
BREAKEVEN ANALYSIS A form of analysis that helps determine how much (or how much more) a company needs to sell in order to pay for the fixed investment—in other words, at what point the company will break even on its cash flow.
BREAKTHROUGH INNOVATION See Radical innovation.
CATCHBALL A cross-functional method for accomplishing two things: idea enrichment or improvement, and buy-in among participants.
COMMUNITY OF INTEREST An informal group whose members share an interest in some technology or application.
CONTRIBUTION MARGIN The amount of money that every sold unit contributes to paying for fixed costs. It is defined as net unit revenue minus variable (or direct) costs per unit.
CONVERGENT THINKING Thinking that evaluates new ideas ...
Get Managing Creativity and Innovation now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
