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Argenti, Paul. “Crisis Communication: Lessons from 9/11.” Harvard Business Review (December 2002).
In this article, executives from a range of industries talk about how their companies, including Morgan Stanley, Oppenheimer Funds, American Airlines, Verizon, the New York Times, Dell, and Starbucks, went about restoring operations and morale after the terrorist attack of 9/11. From his interviews with these individuals, author and management professor Paul Argenti was able to distill a number of lessons, each of which, he says, may “serve as guideposts for any company facing a crisis that undermines its employees’ composure, confidence, or concentration.”
Augustine, Norman R. “Reshaping an Industry: Lockheed Martin’s Survival ...
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