Term Index
- Note: Page references in italics refer to figures.
A
- Abbott Labs
- abdicators
- Aberdeen Group
- Accenture
- access, for customer insight and dialogue
- accounting
- courses in
- customer-strategy enterprise
- generally accepted accounting principles (GAAP)
- See also financial issues; return on investment (ROI)
- acknowledgment, for customer insight and dialogue
- acquisition costs, of customers
- actual value
- See also potential value
- adaptive customization
- adaptive data
- addressable
- AdRank
- Agency Revolution
- Age of Transparency
- customer centricity and
- customer experience and relationship principles
- IDIC (Identify-Differentiate-Interact-Customize)
- privacy issues of
- social media and
- “The Age of Transparency” (Seidman)
- Airbnb
- Amazon
- customer centricity
- customer experience
- customer experience and relationship principles
- customer interaction
- customer-strategy enterprise
- differentiating customers and
- identifying customers
- IDIC (Identify-Differentiate-Interact-Customize) concept and
- measurement and customer-based initiatives
- social media for customer insight and dialogue
- American Airlines
- American Cancer Society
- American Express
- Ameritrade
- analysis process
- analytical CRM
- analytics. See data mining
- Android
- Angie's List
- Apple
- Arizona State University
- Arro
- Ashley Madison
- AT&T
- attitude
- attitudinal data
- attitudinal loyalty
- customer attitudes and lifetime value (LTV)
- attributes
- Authenticity (Gilmore, Pine)
- automation
- customer centricity and
- customer interaction
- customer journey mapping ...
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