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Managing Customer Service, 5th Edition
book

Managing Customer Service, 5th Edition

by Institute of Leadership & Institute of Leadership & Management
June 2013
Intermediate to advanced
120 pages
2h 7m
English
Routledge
Content preview from Managing Customer Service, 5th Edition

Reflect and review

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            1   Reflect and review

Now that you have completed this workbook, you should have a much clearer and more up-to-date understanding of what caring for the customer is all about, and why it is important. Focusing on a customer is not just a temporary fashion, like some ideas about management that people make a big fuss about and forget after a year or two. The more perceptive leaders of commerce and industry, like César Ritz, who said ‘The customer is never wrong’, have long understood that success for service industries (such as Ritz’s hotels) was utterly dependent on being able to please the customer.

It’s taken ...

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Publisher Resources

ISBN: 9780080464190