CHAPTER 14Entrepreneurship: Vertical Integration and Value Propositions
INTERVIEW
Scott Marble, AIA
William H. Harrison Chair, Professor, School of Architecture, Georgia Tech
11th October 2017
Rethinking Relationships, Delivering Value or “Giving Them the Business”
“Not just managing design, but “designing” design… the way design is positioned in our industry is flawed in many ways. I'm pushing for a rethinking, not only of design, but of the overall relationships and dynamics that exist in our industry.”
I enjoyed your and Dennis Shelden's conference at Georgia Tech, the Digital Building Lab Symposium: AEC Entrepreneurship and the Future of Practice. Great people, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.“Not just managing design, but “designing” design … the way design is positioned in our industry is flawed in many ways. I'm pushing for a rethinking, not only of design, but of the overall relationships and dynamics that exist in our industry.”