Managing Design

CHAPTER 14Entrepreneurship: Vertical Integration and Value Propositions

INTERVIEW

Scott Marble, AIA

William H. Harrison Chair, Professor, School of Architecture, Georgia Tech

11th October 2017

Scott Marble, AIA, is an architect, educator, and author focused on technology in architecture and design process. He is the William H. Harrison Chair and Professor in the School of Architecture at Georgia Tech . Previously, he was adjunct professor at Columbia University in New York. He is a founding partner of Marble Fairbanks Architects in New York. A frequent lecturer in digital technologies, he recently completed the book Digital Workflows in Architecture: Design, Assembly, Industry, published by Birkhauser. His firm has received over 40 local, national, and international design awards.

Rethinking Relationships, Delivering Value or “Giving Them the Business”

“Not just managing design, but “designing” design … the way design is positioned in our industry is flawed in many ways. I'm pushing for a rethinking, not only of design, but of the overall relationships and dynamics that exist in our industry.”

I enjoyed your and Dennis Shelden's conference at Georgia Tech, the Digital Building Lab Symposium: AEC Entrepreneurship and the Future of Practice. Great people, ...