CHAPTER 4
Managing Human Resources
Access to talented and creative people is to modern business what access to coal and iron ore was to steelmaking.
Richard Florida
CONTENTS
Chapter Objectives
Introduction: People Who Need People
Human Resources Strategies
Different Strokes for Different Workers
Employees
Guilds and Unions
Contract Workers
Partners
Vendors
Summary
What's Ahead
Case Study 4.1 Meeting with a Human Resource Professional
Case Study 4.2 Conducting the Interview
References
CHAPTER OBJECTIVES
The objectives of this chapter are to provide you with information about:
- Human resources in the creative industries
- Vertical and horizontal staffing
- New organizational forms: distributed work groups and “follow the sun ...
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