CHAPTER 7
Managing the Production Process
We don’t want the television script good. We want it Tuesday. Dennis Norden (English TV Comedy Writer)
CONTENTS
Chapter Objectives
Introduction
The Many Languages of Digital Creation
Traditional Production
A Day in the Life of Anne Marie Gillen
Videogame Production
Media Asset Management, Digital Asset Management, and Content Management
Acquisition and Aggregation as Content Strategies
Organizationally Generated Content
User-Generated Content
Summary
What’s Ahead
Chapter Objectives
The objective of this chapter is to provide you with information about:
- Managing content creation
- The process ...
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