I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the net gets stronger and mass media gets weaker.
Marketing Management and Managing Marketing
A Day in the Life of Dorothy Hui
Integrated Marketing Communications (IMC): Reaching across the Wire and the Ether
Defining the Market
Universal Marketing Appeals: The New, the First, the Only, and the New and Improved
Case Study 8.1 The Road to Marketing a Newscast
Case Study 8.2 3, 2, 1 … Launch of a New Web Site
The objective of this chapter ...