CHAPTER 9
Packaging, Repackaging, and Marketing Content
CONTENTS
Chapter Objectives... 223
Introduction.............. 223
Defining the Content Product....... 224
Channel Marketing... 231
A Day in the Life of Elliot Grove ......... 232
Pricing Strategies: We Do Windows...... 239
Summary.................. 241
What’s Ahead........... 241
Case Study 9.1 Details, Details......... 241
Case Study 9.2 You Package the Goods.................. 242
References................ 243
By the age of six the average child will have completed the basic american education. … From television, the child will have learned how to pick a lock, commit a fairly elaborate bank holdup, prevent wetness all day long, get the laundry twice as white, and kill ...
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