CHAPTER 12
The Changing Media Value Chain
This “telephone” has too many shortcomings to be seriously considered as a means of communication. the device is inherently of no value to us.
western union Internal Memo, 1876 (the company subsequently declined to Purchase the new Invention for $100,000)
CONTENTS
Chapter Objectives
Introduction
New Markets, New Models, New WWWorld
The Digital Value Chain
The Changing Value Chain
A Day in the Life of Richard Conlon
Disruptive Innovations
Industry Responds to the Technological Challenge: Value Chain Systems
Summary
What’s Ahead
Case Study 12.1 A Case of “B and C”
References
CHAPTER OBJECTIVES
The objective of this chapter is to provide you with information about:
- The digital content ...
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