CHAPTER 13
Media Industry Business Models
deliver eyeballs? sell ads. deliver value? sell subscriptions. Industry aphorism (a concise statement of an accepted truth or insight)
CONTENTS
Chapter Objectives
Introduction Business Plans and Models
Content Models
A Day in the Life of Bob Kaplitz
Marketing Models
Distribution Models
Revenue Models
A Day in the Life of Vivi Zigler
Summary
What’s Ahead
Case Study 13.1 Back to the Future
References
CHAPTER OBJECTIVES
The objective of this chapter is to provide you with information about:
- Business plans and business models
- Content models - Content aggregation models - Audience aggregation models - Audience segmentation models
- Distribution models - Windowing models - Cross-media/platform ...
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