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book-part12

CHAPTER 13

Media Industry Business Models

deliver eyeballs? sell ads. deliver value? sell subscriptions. Industry aphorism (a concise statement of an accepted truth or insight)

CONTENTS

Chapter Objectives

Introduction Business Plans and Models

Content Models

A Day in the Life of Bob Kaplitz

Marketing Models

Distribution Models

Revenue Models

A Day in the Life of Vivi Zigler

Summary

What’s Ahead

Case Study 13.1 Back to the Future

References

CHAPTER OBJECTIVES

The objective of this chapter is to provide you with information about:

  • Business plans and business models
    • Content models   - Content aggregation models   - Audience aggregation models   - Audience segmentation models
    • Distribution models   - Windowing ...

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