Managing Emotion in Design Innovation

 

 

 

Contents

 

 

 

 

List of Figures

List of Tables

Foreword

Author’s Preface

Acknowledgements

The Author

1. Introduction

1.1 Importance of Emotions in Product Styling

1.2 Need for Studying Emotions Associated with Motorbikes

1.3 Development of an Emotion-Centered Research Framework

1.4 Research Design and Methodology

1.4.1 Case Study as a Research Strategy

1.4.2 Generation of Research Hypothesis

1.4.3 Generalization of Results

1.5 Social-Cultural Segmentation of Biking in India

1.5.1 Bread-and-Butter Biking Segment

1.5.2 Travel-and-Comfort Biking Segment

1.5.3 Social-Networking Biking Segment

1.5.4 Dexterous and Exploratory Biking Segment

1.5.5 High-Esteem Biking Segment

1.5.6 Religious Biking Segment

1.6 Styling Differences within the Biking ...