Book description
Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content.
Author Ann Rockley, along with the Rockley Group team, provides techniques that will help you define your content management requirements, build your vision, design your content architecture, pick the right tools, and overcome the hurdles of managing enterprise content. This book will help you visualize the broad spectrum of enterprise content, the requirements for effectively creating, managing, and delivering content, and the value of developing a unified content strategy for your organization.
Table of contents
- Copyright
- About the Author
- About the Contributing Authors
- About the Technical Reviewers
- Acknowledgments
- Tell Us What You Think
-
Introduction
- Who should read this book
-
How this book is organized
- Part I: The basis of a unified content strategy (Chapters 1–3)
- Part II: Performing a substantive audit: Determining business requirements (Chapters 4–7)
- Part III: Design (Chapters 8–12)
- Part IV: Tools and technologies (Chapters 13–18)
- Part V: Moving to a unified content strategy (Chapters 19–22)
- Part VI: Resources (Glossary, Bibliography, Appendixes A–E, Index)
- At what level is this book written?
- What you should take away
- Conventions
-
I. The basis of a unified content strategy
- 1. Content: The lifeblood of an organization
- 2. Fundamental concepts of reuse
- 3. Assessing return on investment for a unified content strategy
-
II. Performing a substantive audit: Determining business requirements
- 4. Where does it really hurt?
- 5. Analyzing the content life cycle
-
6. Performing a content audit
- What is a content audit?
- What’s involved in doing a content audit?
- Content audit examples
- Building a reuse map
- What comes after the audit?
- Summary
- 7. Envisioning your unified content life cycle
-
III. Design
- 8. Information modeling
- 9. Designing metadata
- 10. Designing dynamic content
- 11. Designing workflow
- 12. Implementing your design
-
IV. Tools and technologies
- 13. Evaluating tools
- 14. The role of XML
-
15. Authoring tools
- An overview of authoring tools
- Capabilities and requirements for unified content
- Criteria for selection
- Summary
-
16. Content management systems
- The content management process
- The types of content management systems
- Summary
- 17. Workflow systems
- 18. Delivery systems
-
V. Moving to a unified content strategy
- 19. Collaborative authoring: Breaking down the silos
- 20. Separating content from format
- 21. Managing change
- 22. Transition plan
- VI. Resources
Product information
- Title: Managing Enterprise Content: A Unified Content Strategy
- Author(s):
- Release date: October 2002
- Publisher(s): New Riders
- ISBN: 9780735713062
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