Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content.
Author Ann Rockley, along with the Rockley Group team, provides techniques that will help you define your content management requirements, build your vision, design your content architecture, pick the right tools, and overcome the hurdles of managing enterprise content. This book will help you visualize the broad spectrum of enterprise content, the requirements for effectively creating, managing, and delivering content, and the value of developing a unified content strategy for your organization.
Table of Contents
- About the Author
- About the Contributing Authors
- About the Technical Reviewers
- Tell Us What You Think
- Who should read this book
How this book is organized
- Part I: The basis of a unified content strategy (Chapters 1–3)
- Part II: Performing a substantive audit: Determining business requirements (Chapters 4–7)
- Part III: Design (Chapters 8–12)
- Part IV: Tools and technologies (Chapters 13–18)
- Part V: Moving to a unified content strategy (Chapters 19–22)
- Part VI: Resources (Glossary, Bibliography, Appendixes A–E, Index)
- At what level is this book written?
- What you should take away
I. The basis of a unified content strategy
1. Content: The lifeblood of an organization
- Content: Where does it all come from?
- Understanding the Content Silo Trap
- A unified content strategy
- Components of a unified content strategy
- Where does a unified content strategy fit?
- Scope of a unified content strategy
2. Fundamental concepts of reuse
- What is content reuse?
- Why reuse content?
- The historical foundation for reuse
- Reuse methods
- When doesn’t reuse make sense?
- 3. Assessing return on investment for a unified content strategy
- 1. Content: The lifeblood of an organization
II. Performing a substantive audit: Determining business requirements
- 4. Where does it really hurt?
5. Analyzing the content life cycle
- Your task
- Identifying your content life cycle
Identifying the players and issues
- Content users
- Content authors
- Publication and delivery
- Information technology
6. Performing a content audit
- What is a content audit?
- What’s involved in doing a content audit?
Content audit examples
- Example 1: Medical devices
- Example 2: Consumer electronics
- Example 3: Banking institution
- Example 4: Learning materials
- Example 5: Pharmaceutical product label
- Building a reuse map
- What comes after the audit?
- 7. Envisioning your unified content life cycle
8. Information modeling
- Understanding information architecture
- Modeling based on analysis
- Understanding granularity
- Information product and element models
- Components of models
- How are models used?
- 9. Designing metadata
10. Designing dynamic content
- Why dynamic content?
- When does dynamic content make sense?
- Examples of dynamic content
- Supporting dynamic content
- Systematic reuse
11. Designing workflow
- What is workflow?
- Benefits of workflow
- Depicting workflow
- Roles, responsibilities, and processes
- Designing effective workflow
12. Implementing your design
- Factors affecting implementation
- Physical granularity
- Options for implementation
- Semantic versus generic element or style names
- Style sheets
- 8. Information modeling
IV. Tools and technologies
- 13. Evaluating tools
- 14. The role of XML
15. Authoring tools
- An overview of authoring tools
Capabilities and requirements for unified content
- Technical complexity
- Functional maturity
- Book-building capability
- Structural and stylistic control
- Separation of format and content
- Dynamic/virtual documents
- Support infrastructure
- Integration with a content management system
- Criteria for selection
16. Content management systems
The content management process
- “Saved as” elements
- The management system
The types of content management systems
- Web content management system
- Transactional content management systems
- Integrated document management systems
- Publication content management systems
- Learning content management systems
- Enterprise content management systems
- Database versus CMS
- Can one CMS do it all?
- The content management process
17. Workflow systems
- Security and electronic signature
- Other considerations
- 18. Delivery systems
V. Moving to a unified content strategy
19. Collaborative authoring: Breaking down the silos
- What is collaboration?
- What does collaborative authoring require?
20. Separating content from format
- Why separate content from format?
- Writing structured content
- Applying the model
- Same content, different uses?
21. Managing change
- Change management
- Overcoming resistance
- Why some projects fail
- Changing roles
- 22. Transition plan
- 19. Collaborative authoring: Breaking down the silos
- A. Checklist for implementing a unified content strategy
- B. Writing for multiple media
- C. Vendors
- D. Tools checklist
- E. Content Relationships
- Title: Managing Enterprise Content: A Unified Content Strategy
- Release date: October 2002
- Publisher(s): New Riders
- ISBN: 0735713065