Managing Enterprise Content: A Unified Content Strategy

Appendix B. Writing for multiple media

When creating unified content, writers sometimes struggle with the idea that content written for one medium can be appropriate for another. This appendix explains how to write for multiple media, ensuring that content can be written once and used as required, regardless of the medium in which it appears. It includes writing guidelines for various electronic formats, as well as for paper. Then it compares them to show how the guidelines are applicable, regardless in which medium the content appears.

In our experience, following guidelines for clear, effective writing makes content usable, regardless of the medium or format in which it appears. If you need to add or remove detail to make content more applicable ...