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Managing Enterprise Content: A Unified Content Strategy by Steve Manning, Pamela Kostur, Ann Rockley

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Chapter 1. Content: The lifeblood of an organization

Organizations create tremendous volumes of content to support their products, services, and business processes. Getting content out to the right people at the right time and in the right format is critical to an organization’s success. Not only is there a tremendous amount of content to get out, it may also be published in a number of different formats and for many different media (such as paper, the Web, and wireless devices, such as PDAs and cell phones).

This chapter introduces the concept of unifying content within an organization, including the causes and effects of the “Content Silo Trap™” and the components of a unified content strategy.

Content: Where does it all come from?

A typical organization ...

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