Chapter 4. Where does it really hurt?

Every organization, and every department within an organization, faces challenges in successfully meeting goals. To build an effective unified content strategy you need to understand your organization’s goals and needs. When implementing a unified content strategy, it’s good to start “where it really hurts”—wherever there are significant content management and authoring issues.

Start in areas with the most “pain”—where processes, tools, and technology are failing or inadequate, and where your organization is seeing the most negative results and hearing about it from customers or management. This will help you to realize a higher return on investment; it will also show other areas in the organization how a more ...

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