Managing Enterprise Content: A Unified Content Strategy

Chapter 5. Analyzing the content life cycle

Within your organization, content is developed in many different ways, by many different people, and by many different departments. Development may follow a predefined process or it may not, and if there is an established process, it may differ from department to department. To implement a unified content strategy, you need unified processes so that everyone involved in developing, storing, and publishing content does it the same way, or at minimum is able to interact effectively and share content. To understand where you need to focus your efforts, though, you need to examine your content life cycle and any issues associated with it.

This chapter provides examples of typical issues an organization faces ...