February 2012
Intermediate to advanced
384 pages
8h 57m
English
book
Managing Enterprise Content: A Unified Content Strategy, Second Edition
by Ann Rockley, Charles Cooper
Overview
Smartphones, eBook readers, and tablet computers like the Apple
iPad have forever changed the way people access and interact with
content. Your customers expect the content you provide them to be
adaptive --responding to the device, their location, their
situation, and their personalized needs.
Authors Ann Rockley and Charles Cooper provide insights and
guidelines that will help you develop a unified content
strategy—a repeatable, systematic plan that can help you
reach your customers, anytime, anywhere, on any device.
This up-to-date new edition of Managing Enterprise Content helps
you:
Determine business requirements
Build your vision
Design content that adapts to any device
Develop content models, metadata, and workflow
Put content governance in place
Adapt to new and changed roles
Identify tools requirements
With this book you’ll learn to design adaptable content
that frees you from the tyranny of an ever increasing array of
devices.
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