Managing Enterprise Content: A Unified Content Strategy, Second Edition

Chapter 3. Enterprise content: Web and beyond

A typical organization has multiple content creators who design, create, manage, and distribute customer-facing content. Content is created and delivered on the Web, in print, and on multiple devices. The processes and best practices to create and manage content at an organizational level are undergoing a dramatic shift as content creators adapt to the increasing demands of a volatile content world.

The Web

With more than two decades of website creation behind us, you’d think that the processes for effective website content design and development would be well defined. But content best practices and methodologies have only come into their own with the advent of content strategy.

In the early days ...