This is a “how” chapter: How, specifically, might one measure eROI, and insofar as eROI has been assessed in the past, how has that been done? What particular metrics have been used, and what are their pros and cons? What new metrics are being developed, or might be developed in the future?
Some readers will be eagerly anticipating our answers to these questions: managers always want to know how! But every how question must logically be preceded by a why question, the answer to which will bear critically on the how methods that are considered. Part of the problem MNCs face is that in the past those professing expatriate management expertise have often been too pre-occupied with how and rather negligent of ...
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