CHAPTER 15

Responsible Organizational Change in the Information Age

Jyoti Bachani

In 2015, the largest taxi service in the world does not own a single car and the largest hotel company in the world does not own a single room, for Uber and Airbnb (bnb being shorthand for bed and breakfast), are the information-age companies with radically new business models that use the power of technology and information. Uber allows anyone with a car and some time to spare to sign up and become a contracted taxi for their customers. Uber’s customers are told that ordering a Uber taxi is just like asking a friend to give them a ride, with the exception that this friend will be willing to accept a payment for offering the ride, albeit a comparatively modest payment ...

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