Appendix L: Example of International Marketing Plan Workbook
The purpose of the international marketing plan workbook is to prepare your business to enter the international marketplace. Ask yourself: Should I expand my company through exporting? Do I have any products or services I can export? This workbook will lead you step by step through the process of exporting your product to an international market.
The workbook is divided into sections. Each section should be completed before you start the next. After you have completed the entire workbook, you will be ready to develop an international marketing plan to export your product. The remaining sections of this guide will assist you in determining where and how to find the resources to begin ...
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