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Managing Growth and Expansion into Global Markets
book

Managing Growth and Expansion into Global Markets

by Thomas A. Cook
September 2015
Intermediate to advanced
352 pages
8h 35m
English
CRC Press
Content preview from Managing Growth and Expansion into Global Markets

Chapter 1

Understanding the Business Model for Growth and Expansion on a Global Basis

Company executives in every field and enterprise recognize the importance of going global. As companies go global, this extends their supply chains into new parts of the world, new economies, and turbulent markets.

This chapter looks at the basis of how the decisions are made to go global, the impact these decisions have on the global supply chain, and, more importantly, the companies that provide services to the global supply chain.

The Case for Going Global

Every company must give consideration to going global. For those that have already entered international ...

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Publisher Resources

ISBN: 9781482259186