Chapter 7

Main Activities

On a day-by-day basis, investor relations officers produce annual reports, issue media releases, and conduct shareholder research. Laskin inquired what activity investor relations officers perform most often. He presented investor relations officers from Fortune 500 companies with a list of investor relations activities and asked them to rate how often they are involved in these tasks. The list included report preparations (annual reports, quarterly reports, and other reports), ownership research and analysis, controlled media communications (newsletters, mailing lists, web site postings, etc.), mass media communications (editorials, interviews, or advertising), group communications (roadshows or conference presentations), ...

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