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Managing Knock Your Socks Off Service, 3rd Edition by John Bush, Ron Zemke, Chip R. Bell

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Thanks

“Thank you” is a phrase we use with a myriad of emotions and a variety of depth. The phrase can be as ordinary as the words we use when we get our order at the drive-in window of a fast-food restaurant. The exact same phrase can be as overwhelming as the farewell to a departing parent at graveside.

This is the place in the book we reserve to say “thank you.” And, we try to find a way to express it so that it really, really matters. The task is a bit daunting, not unlike all those Academy Award winners whom we annually watch struggle under spotlight and camera to remember all the people to thank.

The most important person to thank is the spiritual coauthor of this book, the late Ron Zemke. We had so much fun crafting the first edition. ...

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