A customer facing culture
More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Source:
Peter F. Drucker
This book explores what market orientation means and the key things you need to be able to do as a manager to make a difference.
Drucker neatly summarises a long-standing debate on the nature of markets, product development and the importance of the ...
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