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Managing Markets and Customers Revised Edition by Elearn

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Customer Challenge

Improving customer service

What happens when customer service goes wrong and customers criticize, lose faith and leave? How do you communicate the value proposition to customers? Understanding the nature of your offer and the way you offer it should provide essential clues to addressing the customer challenge.

Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.

Peter Drucker

Here we look at some of the elements of customer service that may need to be addressed to stay ahead of the game and improve customer satisfaction. This theme explores what product and ...

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