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Managing Markets and Customers Revised Edition by Elearn

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Competitive advantage

Changing for competitive advantage

What do you know and how do you find out more about your competitors? How can you turn that information into advantage? This theme examines competitor analysis and industry sector analysis giving you the local, national, international perspective.

The impact of technology has been wide-ranging and far-reaching. Here we look at some of the key advances that have had an impact on organisations.

Finally, change brings risks. Managers need to understand the feasibility and risks associated with changes in the organisation.

In this theme you will:

  Review models and techniques to help ...

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