Chapter 11

Managing Millennials ’Round the World


check Looking at Millennials from a global perspective

check Assessing similarities between Millennials around the world

check Differentiating Millennial perspectives by region

check Wielding generational theory on a country-to-country basis

There’s a stat in the working world that has been tossed around with abandon, and there’s no doubt as to why — the stakes are high. What is that stat? By the year 2025, Millennials will comprise 75 percent of the labor market (Deloitte). Yes, 75 percent. Some may think it a jaw-dropping number because it means only a quarter of the workforce will then be composed of generations other than Millennials. We understand these jaw-droppers. As the fraction of Millennials in the working world swells globally, there should be no doubt about the pressing need to understand not only Millennials in the United States, but also the intricacies of the global Millennial population. As organizations continue to expand their influence to global markets, a U.S.-centric approach will simply no longer suffice. Maybe you are ...

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