Managing Millennials For Dummies

About the Authors

Hannah Ubl, an information junkie to her core, quickly rose in the company to her current role as Research Director. She leads BridgeWorks’ national research efforts, most recently overseeing the latest endeavor comparing Early Millennials, Recessionist Millennials, and Generation Edge. Whether running focus groups, diving into data analysis, interviewing a C-Suite executive, or speaking one-on-one with every generation, her research has unearthed valuable tips, actionable solutions, and key marketing strategies for generationally diverse workplaces and clients. Hannah especially thrives when connecting quantitative and qualitative data to a message for the masses, overseeing the keynote speaking side of the business, and giving generational insight to numerous publications. She has been fortunate to work with scores of companies such as Adidas Group, Deloitte, L’Oreal, and Lockheed Martin. Hannah graduated with honors from Boston University and launched her career in marketing and human resources for the non-profit and healthcare sectors. She has worked at BridgeWorks since 2012. In her spare time, she can be found reading in her favorite haunt, promoting the arts in her community, or persuading her friends to join her at the adult night at the Science Museum.

Lisa Walden is the Communications Director at BridgeWorks. She is a seasoned generational expert who co-leads the conception of hard-hitting, forward-thinking, and incisive management and marketing insights. ...