1Operations: theengine of thebusiness
Four managers were debating the relative importance of the functions which they represented.
‘A business can't do anything without finance’, argued the accountant. ‘Without money, there'd be no resources. If we didn't make a profit, we'd go bust. The finance function has a vital job to do. You depend on us to raise the money you need, to make sure everything you do is cost-effective and that you make enough profit for the business to survive’.
‘That's all very well’, replied the marketing manager, ‘but finance doesn't make money. You just borrow it from somebody else, then stop us wasting it. The biggest contribution you make is to say ‘No, we can't afford it’. It's marketing that's most important. We're ...
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