7   Understanding attitudes

Why learn about attitudes?

What should a manager know about attitudes? This is not an easy question to answer except that they should know enough psychology to be able to distinguish between attitudes and opinions, to know the limitations on how far a perceived attitude indicates motivation and to understand that if an attitude survey is required it should be designed by professionals. That said, the sensitive manager looking for clues on employee behaviour knows at least that attitudes are often conspicuous to those who wish to listen out for them. This may be helpful in building up a picture of an individual or group.


Whilst managing people can be complicated at least one aspect of human psychology ...

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