12  Recruitment andselection

Recruitment is at heart a ‘search’ process. This process contains four main elements: the hiring standard (what you want); the target market (where you think you will find it); the sources of recruitment (by what means you intend to get it); and the cost (how much you are prepared to invest in the search). Clearly these elements are interrelated with performance in one determining performance in another. For example, if you are vague about what you want, you will probably misread the market, which in turn might make you choose an inappropriate source or channel and it will end up costing you more than you thought.

Surprisingly, there are only really three recruitment strategies:

1  Ring the bell – make your organization ...

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