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Managing Product Management by Steven Haines

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LIGHTING THE WAY

When we say Product Management is the “center of our universe,” it is a high compliment, and it may appear hard to live up to. With a consistent and universally agreed-upon understanding of the product manager’s role and a strong strategic story being told and being supported by all levels of the corporation, Thomas & Betts has been very successful in making this saying a reality. Still, with a portfolio of products and brands as large and diverse as ours, it is important to balance that consistent role definition with enough flexibility to allow product managers to customize their own responsibilities and skill sets according to the requirements of the products and markets they serve. Our focus on the four main elements of strategy, ...

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